Tech Productivity

I have been lately reading organized tech sites like CNet and ZDNet and Bnet… (list goes on) that for their every post (most of times), they write a brief introduction and link to another page and that leads to some other ‘Next’ Page. So by the time you end up reading their analysis, white papers or some ‘How to…’ or ‘Top ten …’ type of articles, you have clicked 10 times the ‘Next’ button. Now that’s absolutely frustrating.

A reader is more tended to read the whole informative post you guys wrote on a single page (that too loaded up with all possible multimedia) rather than passing through 10 different posts to end it. I am not against ZDnet or BNet, i totally agree these guys the news first on web (directly from source makers anyhow!) and then write a 1000 word analysis and data stuffed post, but just making users pass through 10 different pages so that a single article records 10 page views and advertisers end up literally paying manifolds than they could cut down to, as they pay per CPM.

The advertisers pay per 1000 impressions (or page views) on most of big Network sites. So when you do this strategy, it highly increases page views, thus more profit for these big site guys.