The impact of dollar one
Wednesday, March 5th, 2008 | Blog tips
You might consider what is the importance of $1? Well, it has the same importance as numerical zero (0) has. Zero put after any number increases its value multiple times. I am not telling any zero advantage (!) here but what an impact dollar one has. I have visited various job boards and selling places. At one place, the price is $99 and at other $100. Now as you see, there is minor difference of $1. But i am sure the place having $99 will out number the sales than places having $100 price. Reason is not $1 less (lol) but 99 creates an effect of being of lesser value than 100. This is natural way of human psychology.
Or $49 and $50. $49 creates an impact of being more reasonable and cheaper while $50 being only $1 more will look like costlier than $49. I hope you are getting my point here.
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